Doc Norton & Associates

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Product Roadmap Process Review

Build a Better Path to Success

Is your product roadmap working for you? Does it help clarify the path and ensure you are getting the desired outcomes? Or is it, despite all your efforts, missing the mark?

Many teams struggle with roadmaps that look great on paper but fail to deliver in practice. Common challenges include:

  • Lack of Clarity: Vague objectives and confusing priorities leave teams unsure of what to focus on.

  • Unrealistic Timelines: Overcommitting leads to missed deadlines, frustrated stakeholders, and burnt-out teams.

  • Poor Alignment: Roadmaps that don’t connect to broader business goals or fail to gain buy-in across teams.

  • Over-complication: Overly detailed or bloated roadmaps that confuse rather than clarify.

  • Execution Gaps: A roadmap is only as strong as its execution, and many fall short when teams struggle with handoffs, dependencies, or technical debt.

These issues don’t just slow progress—they erode trust and reduce your team’s ability to adapt to change and deliver value.

Our Product Roadmap Process Review is designed to tackle these challenges at their root. By analyzing your processes and artifacts, we’ll uncover opportunities to streamline your approach, improve alignment, and ensure your roadmaps deliver measurable results.

The objective of the Product Roadmap Process Review isn’t to improve your roadmap, but to improve your roadmapping process, thereby ensuring long-term success.

Our Process

  • Artifacts Review: We analyze existing roadmaps, backlog grooming practices, and supporting documentation to assess quality and clarity.

  • Process Assessment: We evaluate how roadmaps are created, communicated, and maintained as well as identify pain points in collaboration, prioritization, and execution workflows.

  • Stakeholder Interviews: We conduct interviews with key team members to uncover challenges and insights about current practices.

  • Behavioral Alignment: We assess how well your team practices key behaviors that drive roadmap success, including:

    • Know the problem you are solving.

    • Make the work visible

    • Work together.

    • Create simple things in small steps.

    • Validate before, during, and after.

  • Actionable Recommendations: We will provide tailored advice and next steps to improve your roadmap creation and execution processes.

Your Benefits

  • Clarity on Process Gaps: Identify inefficiencies and misalignments in how roadmaps are created and used.

  • Improved Practices: Learn behaviors and techniques to create more effective, actionable roadmaps.

  • Team Alignment: Foster collaboration and shared understanding across stakeholders and teams.

  • Execution Confidence: Ensure your team can turn roadmaps into real-world outcomes.

What You Get

You will receive a 2–3 page Roadmap Process Review Report that includes:

  • Observations on current practices and artifacts.

  • Strengths and opportunities for improvement in roadmap creation, communication, and execution.

  • 3–5 actionable recommendations to improve alignment, clarity, and execution.

Optional Follow-Up Session and Workshop to discuss findings and strategize implementation of changes.

Pricing

All interviews, sessions, and workshops are priced as virtual. In-person sessions require additional travel and expense reimbursement.

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Ready to refine your roadmap process?

Contact us today for a free consultation to discuss your needs and get a detailed proposal tailored to your organization’s size.