Whether you’re still figuring out your general product offering or you are enhancing and adding capabilities to a well established product, the ultimate test of whether or not you’ve hit the mark (or are at least trending in the right direction), is how your audience engages with what you’ve created. Yes, you can (and should) do market research before designing and coding up a potential solution to an identified problem, but the only way to know for certain, is to see what happens when your concepts come in contact with your audience.
Before you Judge and Jettison, Compare and Combine
So you’ve got some problem you’re trying to solve (Know the problem you are solving). You’ve agreed to work together on coming up with a solution. So you call a meeting and ask everyone to bring some ideas.
The objective of the meeting is to select the “best” option among the ideas presented.
In my observation, most folks tend toward an approach I call “Judge and Jettison”.
Opportunity Solution Trees
In this article, I want to go more in depth on Opportunity Solution Trees; what they are, how they are used, how to create one, and how I think about them slightly differently (but only slightly) than folks like Teresa Torres who really introduced them broadly to the Product community in her book “Continuous Discovery Habits”. This book, by the way, is a must have for anyone who works in software product development - not just folks in product-specific roles.
An Experiment Canvas
Release ridiculously often
Be Meticulous about composition
Composition refers to the way in which something is put together. Composition is a key element in many of the things humans create. Whether it be a musical piece, a painting, a garden, or a building, the way we assemble the core components — the composition of them — has a significant impact on the overall experience.
A large group, little time, and a gnarly problem to solve?
If you are not familiar with Liberating Structures, I suggest you take a look at them. I use a few of them now and then as circumstances warrant. In future articles, I will discuss some of the others, but today’s installation is dedicated to the Liberating Structure I most often use — 1–2–4-All.
Validate Before, During, and After
Favor automation over documentation
Big problems in small steps
Create simple things in small steps
Simple Things
When I say simple, I don’t necessarily mean easy. And I certainly do not mean crude in form or incomplete. Simple indicates something that does not have superfluous parts or multiple responsibilities, is easy to understand, is as independent from the rest of the solution as possible, and meets a need as is.
Simple may not address all use cases, but it does address some use cases.
Work Together
When I say, “work together”, I mean just that. Do the actual work together.
Every aspect of the product lifecycle is an opportunity for collaboration - Identifying problems to solve, user and market research, design and architecture, formulating experiments, development and testing, deployment, monitoring, maintenance, and gathering user feedback.